Tue, 28 June 2016
The wonderful Jamie Cordero and Christal VanEtten from Espionage Cosmetics return to the Nerd For A Living Podcast! Espionage Cosmetics is a nerd makeup company based out of Tacoma, Washington. They make a line of beautifully designed nail wraps and makeup products, and have been adding a number of really cool licensed properties to their offerings, including Borderlands 2, Clive Barker’s Cenobites, and The Wicked and the Divine. Jaimie is Espionage’s co-founder, CEO and Glitter Jedi. Christal is their PR and Social Media Oracle. When we last talked to them, they were in the middle of a giant Kickstarter campaign that eventually raised over $144,000. That crowdfunding success paved the way for a new bi-monthly subscription service, Boom!Box, and a brick-and-mortar retail location, the Geek Boutique. Now Espionage Cosmetics spreads their nerd domination with an additional subscription service, Nexus. And they’re appearing at pop culture conventions around the country, bringing the joy of glitter and the best squad of nerd ambassadors around. Adron talks with Jaimie and Christal about the expansion of the Espionage business model, the power of a great team, how they leverage social media, and the excitement of creating a product that makes their customers so happy.